Bangkok, — Chery Thailand is making a statement in Thailand’s EV market with the official launch and pricing of the Chery Q. Introduced under the “So Qute, So You” concept, the Chery Q redefines the city EV as one that understands every urban lifestyle.
The Chery Q stands out with a distinctive design that brings together cuteness, modernity, and everyday functionality, complemented by intelligent driving technology, a spacious cabin, and comprehensive safety. It is built for a new generation seeking a 100% electric hatchback that delivers convenience, agility, and value on every journey — with ownership starting at THB 469,900.
Mr. Jim Li, Country Director of Chery Thailand, said, “In nearly a year of operations in Thailand, CHERY has been warmly received by Thai consumers since the launch of the Chery V23 and Chery TIGGO 8 CSH. That response is reflected in steady sales growth, with cumulative sales of more than 5,500 units as of June 2026 and over 11,000 bookings in the first half of the year. The success of both models underscores CHERY’s commitment to offering new energy vehicles across both BEV and PHEV, meeting the full range of Thai consumers’ needs, and clearly demonstrates the confidence customers place in the CHERY brand, technology, product quality, and after-sales service.”
“We are delighted that Thailand has been chosen as the first market outside China to launch the Chery Q, our latest EV, which stands out for its value, advanced technology, and comprehensive features. We are confident this model will serve Thai consumers well, backed by special offers prepared for customers during the launch period,” added Mr. Jim Li.
CHERY Lays the Foundation for Strong Growth in Thailand
Thailand is one of CHERY’s key strategic markets in Southeast Asia, and the company continues to invest while building the long-term foundations needed to support sustainable growth. Its success over the first half of the year clearly reflects the brand’s potential and its growing acceptance among Thai consumers.
One key milestone is the progress of CHERY’s vehicle assembly plant in Rayong province, an investment of more than THB 5 billion on a 104-rai site that will serve as a major production base to support the company’s business expansion in Thailand and the region.
At the same time, the company continues to expand its 3S dealer network, which now comprises 55 dealers nationwide, with a target of growing its showrooms to 70 locations by the end of 2026 to broaden access to its products and services across every region.
To strengthen after-sales service, from August 2026 the company plans to open Certified Body and Paint centers for fully integrated support. CHERY customers will benefit from a network of leading insurance partners, along with fast repair processes held to the same standard nationwide — reflecting the company’s commitment to elevating the service experience and ensuring long-term customer satisfaction.
The company also plans to expand its spare-parts warehouse from 5,000 to 10,000 square meters in the Bangna–Trad area to support the growing number of CHERY vehicles in Thailand and make parts management faster and more comprehensive.
Alongside this, CHERY is investing in its after-sales workforce, allocating more than THB 34 million to establish a Training Center for technical and after-sales personnel, scheduled for completion in the fourth quarter of 2026. The center will raise knowledge, skills, and service standards in line with CHERY’s global benchmarks while supporting future business growth.
In customer care, CHERY listens to the voice of its customers, drawing on their feedback as inspiration. Over the first half of the year, the company improved service quality on several fronts, including an investment of more than THB 46 million to provide replacement side mirrors for the Chery V23 to improve usability, the provision of courtesy cars during maintenance and repairs, and a doubling of its wall charger installation teams to meet customer demand more quickly and efficiently.
“All of this reflects CHERY’s commitment to elevating the ownership and service experience for customers, while preparing to support the long-term, sustainable growth of Thailand’s new energy vehicle market,” Mr. Jim Li added.
Chery Q: Redefining the “So Qute, So You” City EV for a New Generation
The Chery Q embodies a new vision of electric mobility for modern city living under the “So Qute, So You” slogan, seamlessly blending distinctive design, smart technology, and functionality tailored to the lifestyles of a new generation.
On performance, the Chery Q features a rear-wheel-drive (RWD) system for agility and driving enjoyment, powered by an electric motor delivering up to 122 hp paired with a 41.278 kWh battery, for a maximum range of 400 km on a single full charge under the NEDC standard.
Q Iconic: Distinctive Design with a Unique Identity
The Chery Q’s first highlight is its Square-Circle design concept, striking a balance between square lines and rounded forms to combine cuteness, modernity, and sportiness in a single car — earning international recognition with the 2026 German Red Dot Product Design Award in the Product Design category.
Signature design details include Q-shaped LED headlights and taillights, two-tone side mirrors, semi-hidden door handles, 17-inch two-tone alloy wheels, and a floating C-pillar that blends smoothly into the side window line.
Q Space: Spacious Beyond Its Size
The Chery Q is designed with a roomy, airy cabin that comfortably accommodates both driver and passengers. Inside, a Smart Centre Console adds storage for belongings and daily essentials, while a 50W Wireless Charger enables fast wireless smartphone charging. The charging area follows a Flexible Space concept that can be reconfigured to suit the user’s needs.
There is also under-rear-seat storage for added flexibility, and with the rear seats folded down, cargo capacity expands to as much as 1,450 liters — ready for travel, shopping, and a wide range of lifestyle activities.
Q Smart: Intelligent Technology for Confident Driving
The Chery Q comes with intelligent technologies that elevate the city driving experience, including Automatic Parking Assist (APA), which makes parking in tight spaces easier, along with up to 21 ADAS functions for greater safety and confidence on every route.
It also supports connectivity through the CarLinko remote application, allowing users to check vehicle status, control functions remotely, and monitor real-time vehicle data conveniently from a smartphone.
The cabin is packed with conveniences, including wireless phone charging, digital climate control, a power-adjustable driver’s seat, electric-folding side mirrors, a smart lock/unlock system, and a four-way adjustable steering wheel for maximum everyday comfort.
The Chery Q is built for convenience in every situation, with an Electric Tailgate and an Electric Frunk — front storage with powered opening and closing.
Its 41.278 kWh LFP battery is engineered for high safety and durability, and supports DC fast charging from 30% to 80% in approximately 16.5 minutes for greater travel flexibility.
It also supports Vehicle-to-Load (V2L) with a maximum output of 6.6 kW, conveniently powering external devices to support a wide range of activities and lifestyles.
Q Play: More Fun on Every Journey
The Chery Q features a large 15.6-inch central touchscreen and an 8.88-inch driver display, giving drivers easy access to information and functions, with wireless connectivity via Wireless Apple CarPlay and Android Auto.
It also adds fun and personalization through Quick Gestures, Personalized Wallpaper, and customizable display modes that adapt to the user’s style, plus support for dash cam installation via a USB port for DVR — added convenience for daily use.
Q Talk: Communication with Style
The Chery Q comes with Q Talk, an external voice communication system offering five preset message sets that add personality and a fresh experience to everyday electric driving.
Another standout feature is an external communication system that lets the driver speak directly to the world outside the car through a microphone for up to 59 seconds, with a choice of three voice tones — normal, deep bass, and a cartoon-style voice — for added fun and individuality.
Rounding things out is an external ambient-sound communication system that helps set the mood and create a different experience for every occasion, adding a new dimension to electric driving and expressing the user’s personality in a creative way
By bringing together distinctive design, intelligent technology, and genuinely practical functions, the Chery Q is ready to take its place as a new-generation city EV that truly delivers a driving experience that is So Qute, So You.
In Thailand, the Chery Q is offered in three variants — Qlick, Qool, and Quint — with four exterior colors: Creamy Beige, Sporty White, Magic Purple, and Rose Peach. A Cool Black interior comes as standard, with a special Minty Mix interior (green and black) available for the Quint variant, perfectly reflecting each user’s individuality and style.
Celebrating the Official Launch and Pricing, from THB 469,900
Following its launch in China, the Chery Q achieved remarkable success with more than 21,000 bookings in just two hours. In Thailand, the model has likewise drawn an overwhelming response, with more than 3,000 customers registering for special privileges since March 2026. In appreciation of this warm welcome from Thai customers, CHERY has set its best possible price to make Chery Q ownership more accessible, together with special campaigns as a thank-you to Thai customers.
CHERY Launches Chery Q Character Design Contest with Total Prizes of THB 100,000 and the Chance to Become an Official Global Character
Having introduced the full gang of eight characters created for the Chery Q to Thai consumers, Chery Thailand is now ready to welcome a new member designed by Thai talent through the “Chery Q Thai Qute Companion Contest,” the official character design competition for the Chery Q.
The contest gives Thai designers the chance to help create and tell the story of the Chery Q’s journey in Thailand under the concept “The Best Companionship & Thai Identity,” reflecting a trusted companion ready to travel alongside its owner while presenting Thai identity and charm through a creative lens.
The winners will receive a total cash prize of THB 100,000, along with the opportunity to develop their work into an official Chery Q character that will be used as one of the model’s characters in markets worldwide.
Those interested can register and submit their entries from 24 June to 31 August 2026. Full details, contest rules, and additional application channels are available via the Chery Thailand Facebook page.
Customers interested in the Chery Q and other CHERY models can experience and test drive the vehicles, along with special offers, at CHERY’s network of 55 showrooms nationwide. The first batch of Chery Q vehicles is expected to reach Thai customers within July. For more information, visit www.chery-thailand.com or the Chery Thailand Facebook page.
